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Matt Keller
02 Jun, 2007

Easy Mode Volume 2.3

PALGN Feature | On importing.
Old man winter has come to haunt us, with a few more decent games than normal. That is, of course, if you like importing. The industry seems to be chugging along at a nice pace, with many developers choosing to fill May with some special announcements, despite the absence of E3 – perhaps this is the start of a new trend, or maybe they were all just too lazy to shuffle the announcements planned previously. Regardless of that, the recent additions to the upcoming lists have once again sparked hope and optimism amongst gamers everywhere - enjoy the disappointment, chumps.

Matt’s Somewhat Serious Bit

While I generally feel that the Easy Mode audience is the most knowledgeable sect of the PALGN reader base, I often get the feeling that my advice is not always taken to heart. Sure, some of it is tongue-in-cheek, taking stabs at the absurd crap in the industry, but once in a while I do have something important to say. As a result, I’ve decided that it’s time we revisited the issue of imports.

Importing has been a part of gaming for a long time, but the way in which it is conducted has changed - for the better. 10-15 years ago, importing was simply about getting games you’d never dream of getting here, or having things first, and paying absurd amounts of money for the privilege. You’ll hear many stories on message boards about people paying 90 quid for a copy of Street Fighter II for the SNES months before its PAL release, or importing piles of Japanese RPGs. Mail order catalogues and specialist Mum and Pop stores used to be the face of importing, but all of that has changed.

Shmups tend to be amongst the most imported titles these days

Shmups tend to be amongst the most imported titles these days
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The Internet has increased the ease of importing exponentially, and allows us to bypass import store premiums. Competition between stores and the rise of eBay and other auction sites have made acquiring one’s desired import goods take mere seconds (plus 14 days postage). Limitations still exist in the price of shipping, particularly with peripherals and consoles, and duty can be an issue (depending on the place of purchase), but it certainly beats dealing with the 75-100% premium one used to face upon purchasing something at a brick and mortar importer. I recommend Play Asia for Japanese games, and Videogamesplus for North American games (let me know your about favourite store).

Timeliness and availability remain the largest incentive for the majority of importers. The allure of getting games that are simply not available in Australia (or wherever you’re from) will never cease, and the fact that our fair country represents such a small segment of the market is likely to continue to allow us to be screwed with release dates. Moves by Microsoft and Sony in particular have cut down waits on first party titles, but we’re still facing the brunt of delays from Nintendo and third parties such as Capcom and Konami. Every generation, Nintendo fans are kind of like deluded women running back to their ex-boyfriends, insisting they’ve changed, only to end up crying on your shoulder – just take a look at Super Paper Mario if you need any more evidence. Didn’t Phoenix Wright: Ace Attorney just come out here? I seem to recall finishing that while I was still a student, two years ago.

The Defense suggests that you go back in time and purchase the game when it came out.

The Defense suggests that you go back in time and purchase the game when it came out.
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One particular advantage that escapes people with importing is the element of cost. With a strong Australian Dollar, particularly against the Yen and greenback, importing has never been cheaper. Sure, rip on me for being a cheap ass accountant, but let’s analyse a few examples. John is an idiot. He has lots of money, and only shops at EB. He looks a bit like this. Being an idiot, John likes Tom Clancy games, so he wishes to buy Splinter Cell: Double Agent – that’ll be $119.95. Matt, on the other hand, is not an idiot. He decides that Splinter Cell is a tired piece of crap, and he won’t buy it – total saving $119.95. But suppose I did wish to buy it – I run to the series of tubes called the Internet, check the region status of the game – oh lookie, region free, and then run off to Play Asia and pay $US40 + $US3 postage - $AU52. This is the inherent advantage of region free consoles – the PlayStation 3, PSP and Nintendo DS; you are not limited to purchasing your games locally, and can save significant amounts of money.

I don't care what score we gave it, it's pants.

I don't care what score we gave it, it's pants.
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So what’s hot on the importing scene now? Moero! Nekketsu Rhythm Damashii: Osu! Tatakae! Ouendan 2 for the Nintendo DS is the sequel to the beloved Osu! Tatakae! Ouendan!!, a rhythm game that features a rather enthusiastic Japanese cheer squad and a bunch of J-Pop and J-Rock. The sequel pits the original cheer squad against a new cheer squad, as the rivals attempt to solve the problems of every day people with inspirational dances, or something like that. If you need something a little more anglicised, the western version of the game, Elite Beat Agents, has just been released in Australia.

Try saying that title after a six pack.

Try saying that title after a six pack.
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Odin Sphere is a 2D RPG from Vanillaware and Atlus, a sort of spiritual successor to the Japanese-only Princess Crown for the Sega Saturn. The game features beautiful hand drawn sprites and a Hitoshi Sakimoto soundtrack, but is also a fairly tight RPG in its own right. It’s not really a traditional RPG in the way that it plays, but that works in its favour. You’ll need a US or modified PlayStation 2 to play this one, though.

Detailed sprites > bald space marines

Detailed sprites > bald space marines
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Wii owners are baffled about Nintendo’s silence on Super Paper Mario, so why wait for the PAL hating bums to get around to making a decision when you can play it now? Combining the 2D platforming action of traditional Super Mario Bros. with a little 3D and some Paper Mario style storytelling, Super Paper Mario is the best of both worlds. Again, you’ll need a US console to play this one, but it might be a venture worth looking into.

Nintendo hates you. I'm not kidding.

Nintendo hates you. I'm not kidding.
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Importing is cheap, easy and allows you access to games you might never see released here. The possibility remains that importing may become a thing of the past with the rise of digital distribution, but the infrastructure is not yet in place to accommodate this large scale.

Quote of the Month

From Robert Kotick, CEO of Activision.

“GameCube really became a non-strategic platform for us, and most of our development effort was focused on straight ports at low costs to leverage our franchises.”

Translation: “We never put any effort in.”

“For a few generations, Nintendo software was better than third-party software."

It still is.

Iwata and Miyamoto laugh at your pitiful output

Iwata and Miyamoto laugh at your pitiful output
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"When you look at where we are today…we think we’re actually in the best position and probably even in a better position than the first-party to leverage our development dollars. We’re reinvesting against the Nintendo platform in a way that in the last cycle we really did not.”

Translation: “Wii caught us with our pants down – less HD crap, more crappy ports with tacked on waggle wand crap.”

Look Activision, I like you, but you need to understand that you just can’t hold a candle to what Nintendo has to offer. The reality of the situation is that third party developers such as Activision need to bring the types of titles to the table that Nintendo cannot or will not do themselves – and on top of that, they must be developed with the Wii’s capabilities in mind. Just because your game is on the Wii does not mean you have to use the Remote and Nunchuk.

I Can’t Believe it’s a Video Game

Everybody knows who Hulk Hogan is, but not everybody has had the misfortune of seeing his Hollywood acting career. Before “gems” such as Mr. Nanny, Santa with Muscles, and Three Ninjas: High Noon at Mega Mountain
, the Hulkster was in a film that was actually watchable – Suburban Commando. Hogan plays the role of Shep Ramsey, an interstellar bounty hunter who crash lands into the suburban house of the Wilcox family, and “hilarity ensues.”

I can see forever.

I can see forever.
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For reasons unknown, two years after the release of the film, Alternative Software decided to develop a game based on Suburban Commando for the PC, Amiga and Commodore 64. The game itself is a bit iffy, attempting to combine horizontal shooting with beat ‘em up action and run and jump platforming and failing at all three. It’s a little bemusing that one would chase a license to a mediocre film so long after its release for the purpose of producing a mediocre game, but hey, I guess things are a little more integrated now that we get mediocre games at the same time as mediocre films.

Bet you Hulk still no-sells.

Bet you Hulk still no-sells.
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Easy Mode would like to apologise for the 24 hour delay in its release. If you have any complaints, direct them to Commissioner of Taxation, GPO Box 9990 in your capital city. As always, thoughts and opinions expressed in Easy Mode remain those solely of the author and not of PALGN, it's advertisers, affiliates, cronies, sympathisers or the Prince of Wales. Don't try to sue Easy Mode, because the author is worthless.

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23 Comments
4 years ago
Ironically Splinter Cell for the PS3 is 50% off in the current EB sale, making it $59.95.
4 years ago
The Brett wrote
Ironically Splinter Cell for the PS3 is 50% off in the current EB sale, making it $59.95.
And it's still cheaper to import it.
4 years ago
the article dropped at the right time for me since I'm just about to take the plunge of PS3 ownership via Import! the only hurdle is the choice of US/JAP/HONGKONG systems do I want US BC, R1 DVD? JAP BC, R2 DVD with the added disadvantage of system censorship, or the Hong Kong venison with its unknown (to me) BC capabilities and ruttin' useless R3 DVD play back.

At least one things for sure, regardless of my eventual choice I'll be better off than if I got an AUS system.
4 years ago
Matt wrote
The Brett wrote
Ironically Splinter Cell for the PS3 is 50% off in the current EB sale, making it $59.95.
And it's still cheaper to import it.
Though you don't have to wait for postage. Whatever, why am I arguing? I agree with you. icon_razz.gif

God $119.95 is a lot of money. Gaming is such a gamble of a hobby too- I know I'd pay $120 for a fantastic dinner at a fantastic restaurant if I knew it were going to be sensational. I view importing as not being a way of getting a "bargain," per se- more of a way to avoid being screwed. It makes sense why companies charge $120 for a game given the costs, but rarely are you going to get $120 of value as a consumer.
4 years ago
The Brett wrote
It makes sense why companies charge $120 for a game given the costs
No it doesn't

AU$120 = US$100

Where as US games cost US$60

Daylight robbery, really.
4 years ago
Matt wrote
The Brett wrote
Ironically Splinter Cell for the PS3 is 50% off in the current EB sale, making it $59.95.
And it's still cheaper to import it.
Actually it isnt, its US$64.90+postage at play-asia.

I do agree thought that it generally is cheaper to import.

I remember when some people paid A$300 for Street Fighter 2 on SFC back in the day.
4 years ago
Great read. For someone like me who hasn't really imported games before, i would have liked some info on importing consoles themselves.

If i were to purchase a Wii, 360, or PS3 from overseas then what else would be needed for each console to function properly here? And what stores would you recommend be the best to buy them from?
4 years ago
Jeremy wrote
The Brett wrote
It makes sense why companies charge $120 for a game given the costs
No it doesn't

AU$120 = US$100

Where as US games cost US$60

Daylight robbery, really.
It is now, absolutely. But let's also remember when the Aussie dollar equated to US48c. I guess it's a case of the publisher's thinking "worst case scenario given exchange rates, we'll get as much from the Australian market as the US market." Consumers got used to that pricepoint, so why change it when most of us are willing to pay it? Also, you need to factor things in like freight and the fact that US prices do not include 7.5% sales tax and 7.5% GST. I'm not saying it's not robbery, but it's the same as any other industry.
4 years ago
VG+ and Play-asia are my 2 favourite import stores too, I've never had a bad experience with them.

killjoy83 wrote
If i were to purchase a Wii, 360, or PS3 from overseas then what else would be needed for each console to function properly here? And what stores would you recommend be the best to buy them from?
You need a transformer with a US plug output, they're easy to get from electronics stores. Make sure you get one that's fairly beefy, as 360s and PS3s can suck up a lot of amps. It's probably worth checking your TV supports NTSC if it's SD, HDTVs should be fine I believe.
4 years ago
Gutsman Heavy wrote
I'm just about to take the plunge of PS3 ownership via Import! the only hurdle is the choice of US/JAP/HONGKONG systems do I want US BC, R1 DVD? JAP BC, R2 DVD with the added disadvantage of system censorship, or the Hong Kong venison with its unknown (to me) BC capabilities and ruttin' useless R3 DVD play back.

At least one things for sure, regardless of my eventual choice I'll be better off than if I got an AUS system.
I went through the same thing, and ended up deciding on a US console rather than a Jap one because of possible region locking in the future. It may happen, it may not, but I wanted to be prepared and have an English language system, just in case. This was back in March, and I saved about $120 on the console. Best option, imo.
4 years ago
Region locking might happen in the future? I really, really don't think so.
4 years ago
Nova Prime wrote
Region locking might happen in the future? I really, really don't think so.
You can never be too sure. Unless Sony state in an official statement that they will never introduce region locking on the PS3, then the door is open. They can do it if they want to.

Not to mention that publishers also have power in that regard as well, they can choose to region lock their games if they desire.
4 years ago
Sony has stated several times the PS3 is region free, just like the PSP, It's never gonna happen.
4 years ago
^ I don't think it would even been legal to do that.

Good read Matt. icon_y1.gif
4 years ago
My favorite sites are www.yesasia.com and www.dvdboxoffice.com

These both have free shipping. I hate paying postage costs so these sites kick arse.
4 years ago
Hrysicos_Ho wrote
My favorite sites are www.yesasia.com and www.dvdboxoffice.com

These both have free shipping. I hate paying postage costs so these sites kick arse.
How long does delivery take ?
4 years ago
Free shipping takes at least a week or two to happen icon_razz.gif

Anyway a friend of mine had a funny story happen to him at EB over Pokemon Pearl. He had imported it a few weeks back when it came out and was talking to the attendant about it whilst his girlfriend was buying a few DS games to catch up (i.e. Animal Crossing, NSMB) and the attendant literally flipped. He accused my friend of robbing Nintendo of Australia of profit and that Gametraders was the sin of the retail gaming industry because they are supplying said imports.

My friend just raised a few eyebrows and said "dude.. I bought it online and $20 cheaper than what you are charging, how could I refuse?"

There's a part of me that goes "maybe I should buy DS software locally to support Nintendo of Australia" and then there's the part of me that says "why should we have to wait 2-6 months for the same software whilst paying $20-30 more?" The whole thing is incredibly ridiculous.
4 years ago
^ One reason why you wouldn't want to support Nintendo of Australia is because they are dickheads.

Another reason is NoA isn't some kind of local business or volunteer organisation; one needs to be looking out for one's self. Paying a premium on goods can sometimes be justified if it benefits your community, otherwise willingly paying extra money pretty much goes against everything in economics.

And on top of that NoA is just a branch of NoJ I believe and you're still paying the Willing to Sell price that NoJ offers.
4 years ago
Great read - and we all need to import to show that we aren't just going to put up with these crazy prices.

I don't even consider a game anymore if its $120. I have all the consoles so there's always something to play on any system.

I was hoping the article would talk about the whole Forza debacle. It seems to me that there is an ability to have games region free and its up to the publisher what they want to do. Sadly Forza seems to be locked much to the chargrin of most importers and the ones who are importing for the first time. On the other hand, Ubisoft seem intent on getting the greatest audience possible and unlock all their games on the 360.
4 years ago
Easy mode rocks.
icon_biggrin.gif

(So does Ouendan 2)
4 years ago
At the moment I've taken to buying second hand games. Most systems have a huge back catalog of amazing titles and most people are selling them for reasonable prices.

For importing games, I'd recommend www.cduniverse.com, haven't ordered anything from there but as soon as I get my DS i'll be buying a few titles.
4 years ago
The second someone makes a decent Wii free-loader disk Nintendo gets a bunch of my money.

...Of course, Nintendo of Australia never sees a cent of it ever again; but that's their own fault, y'know? icon_cool.gif
4 years ago
That was well done. Applause to Matt.
Importing is a big issue and for this reader the main deterrent is that sometimes we get special features. And also, the artwork on the covers. I waited for the Final Fantasy games, otherwise my collection would be damned due to non-consistency in covers/regions etc, and for Portable Ops. It's just a habit and one i can withstand for the moment.
I don't like the lateness we get, and i can appreciate importing and obviously for games that we just dont get at all here.
I'm going to have to get Digital Graphic Novel from somewhere special too, that never saw a release here. But i must import that from somewhere that has our actual version.
So to reiterate: i dont import due to special features and artwork

and on that note Final Fantasy III for DS went unchanged and they actually changed the artwork, i have no idea why, USA always get the background image and logo and we get white and logo, thats how it always is, just not this time. So evidently my system doesnt work
*sigh*
So yes, applause Matt on the great writing, much appreciated, keep it up.
Esp, the stab at Splinter Cell and the disclaimer at the end. Nice
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