Nintendo slashes price of DS in Australia

DS News | $179.99 from September 22nd.

Nintendo Australia has announced that it'll be knocking $20AU off the cost of buying a new DS handheld in Australia, taking the price to an eminently affordable $179.99AU - although, if you went into three seperate shops at any stage over the last six months, chances are at least one would have had the console at that price anyway.

The cut will come into action on September 22nd, also (by complete coincidence, we assure you) the date that the hugely popular Nintendogs arrives on Australian shores.

It's an aggressive move by Nintendo that's designed to try and counteract the momentum gained by Sony's PSP (which launched in Australia two weeks ago), which will be especially effective if department stores take liberty with the new pricepoint like they did the old one. And with both companies having one eye on Christmas, the handheld market is going to make for some interesting viewing over the next few months.

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10 Comments

NismoR34

6 years ago

Wow, already eh? Wonder what the price will be once I get mine next year...

*ponders*

Capoeira

6 years ago

I'm going to be eagerly awaiting the results of Nintendo's latest gambit. I assume Palgn will release an article relating to the results of power plays like this?

Luke

6 years ago

of course

Andronicus

6 years ago

Oh yeah!
Cheaper DSs!

I want!

Jeremy

6 years ago

Not cheap enough .... could've bought it at that price a couple of months ago when it was on special... pass

Spanca

6 years ago

I thought they already had cut the price of it to $180. As you say, many stores already sell it at that price, and the start of that seemed to coincide with the price drop in the US from $150 to $130 a couple of months ago.

ObsoletE

6 years ago

still waiting for black or charcoal coloured units.

Luke

6 years ago

I think there is a Nintendogs bundle, Nintendogs plus the DS for $199.95 as well.

plufim

6 years ago

ObsoletE wrote

still waiting for black or charcoal coloured units.

We're getting pink and blue though... but something tells me that's not close enough

Spanca

6 years ago

You can import the black/charcoal coloured units. I don't think they're that expensive either (around US$150 I believe). Check with Brendan, as I know he got one a few weeks ago.

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