The reason for this display of largesse - at least according to Nintendo - is Nintendogs, with the price reduction apparently being introduced to celebrate the launch of the lovable puppy simulator. Thus, a Nintendogs bundle is also due for release on October 7, and will set you back £99. For under a hundred quid, you can choose from the new pink DS with Nintendogs Dachsund, or the blue one with Nintendogs Labrador.
The latest price cut also emphasises what a critical period this is for Nintendo in Europe. After the PSP's record-breaking launch in the region, Nintendogs is all set to play a crucial part in the pre-Christmas build-up for the big 'N', particularly after the game sold a huge number of units in both the US and Japan.
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