“This landmark figure of 10 million Nintendo DS gamers cements the console’s position as undisputed leader of the handheld market," said Nintendo of Europe marketing bod Laurent Fischer, speaking from a private jet made entirely of gold. "It's brought gaming to a whole new audience - something that was unimaginable a few years ago! The innovative Nintendo DS is now helping to shape the whole market with sales of the Nintendo DS console and games being the main drivers behind recent market growth all across Europe.”
Thanks Laurent. And credit where it's due - it feels slightly absurd now to recall there was a time when everyone was queuing up to take potshots at the handheld.

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