Blizzard defines a "customer" as one who has "paid a subscription fee or purchased a prepaid card to play World of Warcraft," or someone who "has purchased the installation box bundled with one free month access." The company also counted "Internet Game Room players [who have] accessed the game over the last seven days" as paying customers. That would mean a customer is not necessarily an active player, merely someone who has paid to play the game recently.
"World of Warcraft's growth continues to exceed all our expectations," said Mike Morhaime, president and cofounder of Blizzard. "We want to reiterate our thanks to the millions of players worldwide and to all the retailers who have enthusiastically supported the game over the past year."
"Our commitment to continue growing World of Warcraft is stronger than ever, with development on future content patches and on our 2006 expansion, World of Warcraft: The Burning Crusade, well underway," added Morhaime.
World of Warcraft: The Burning Crusade is expected to be released on July 2nd, 2006. In the mean time, you could join the rest of the WoW addicts by picking up a copy of the game now.

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