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Brendan
09 Jul, 2009

PS3 price-cut doesn't fit 'long-term' plans

PS3 News | Sony is looking to steadily grow the user base over ten years, see.
Sony head honcho Jack Tretton has said that those constantly looking for a PS3 price-cut just aren't thinking long-term.

"People are always wanting you to lower your price on hardware," said Tretton in an interview with Fast Company (via Eurogamer). "We could've come out with a PlayStation 2.5 for USD $299 or less, and in the first two or three years it would sell extremely well.

"But there would be a point where people would be going, 'I am not really seeing the incremental leap.' We feel that we're sacrificing the short term to pay dividends in the long term."

Instead, Tretton suggested that people should think like Sony are - that is, that the company will get the user base it wants slowly but surely over the PS3's ten-year lifecycle.

"People are having short-term thinking--the platform is not even three years old. It was USD $599; it's now USD $399. The focus on pricing is something we appreciate, but you have to have the conviction and the confidence that you are on the right path for the long term and ultimately you'll get all the consumers you want. You won't get them all day one, but we're looking to get them over a ten-year period."

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91 Comments
2 years ago
Windburn wrote
This is a rather doom and gloom thread that has attracted a heck of a lot of xbots. I don't see what the big problem is.

...TEXT...

I certainly don't think there's cause for concern, or all the naysaying going on here. Bit melodramatic, guys?
I laughed...
2 years ago
LeonJ wrote
I like pie.
Sometimes I really wonder why I bother wasting my time posting here.

For those increasingly rare glimmers of decent, thoughtful conversation and discussion?

They are becoming few and far between apparently (and unfortunately).

?oe?oe wrote
I laughed...
I cried...
...you emphasised my point beautifully.

Edit: And so did you Itachi. At least he did bother to contribute to the thread, in his very limited way. You don't even have a post here that I can neg to express my disappointment.
2 years ago
^^


Stop having a cry ffs.

My Blu Ray drive has died in the ps3 and so has many others so its not just nothing as many people are trying to say.
2 years ago
Itachi wrote
Stop having a cry ffs.
Now you do!

I'm in no way "crying". I'm just bemused by the fact that no one actually ever tries to respond to anything I say, they just descend to three word posts that say, well...**** all.
2 years ago
Well when the fickle casual user gets tired of the Wii people will complain as well when their sales drop.

Any 3rd parties actually making from the Wii?

Xbox 360 sales look good because people are constantly replacing them.

If you half asses ever decide to run a company please let me know. I'd like my investment dollars to go elsewhere.

I'd like software developers to drop their price because at $88 to higher a throw for a new game is pifiully appalling given the short life expectancy.

So whist ye all bemoan Sony I think the industry suffers from a different problem one them is the proliferation of said casual gamers does nothing to help the more serious gamer.
2 years ago
Well let me explain my laughter, since it did emphasise your point of my point. Here you say this this thread attracts the Xbots then you write a wall of text full of positive Sony stuff, and that isn't melodramatic?

These threads end up stalemated anyway. But I am surprised the Wii hasn't been hit hard on crossfire...
2 years ago
Windburn wrote
Itachi wrote
Stop having a cry ffs.
Now you do!

I'm in no way "crying". I'm just bemused by the fact that no one actually ever tries to respond to anything I say, they just descend to three word posts that say, well...**** all.
It was actually in response to my comment about needing a pie to watch (read) the action that is about to unfold on the battlefield of useless discussion that has been had over the years about this exact topic....

Sure people can say all they like on the topic but most people are set in their little ways and whatever comment you can come up with backed up by some useless statistic or even a well formulated pie (theres that word again) chart is not going to mean ****.....72% of all people know that...

like cats and dogs really.
2 years ago
It's just a pissing content.

In fact the news article is rubbish as well. I don't know they bother to post stuff like this other then to generate threads like this full of angry bitter people defending their console's rights. It's not news, it's just gaming tabloids.

@ Windburn - I wasn't saying 'I like Pie' to you either dude, look at the post ABOVE yours. It has pie related material.
2 years ago
?oe?oe wrote
Well let me explain my laughter, since it did emphasise your point of my point. Here you say this this thread attracts the Xbots then you write a wall of text full of positive Sony stuff, and that isn't melodramatic?

These threads end up stalemated anyway. But I am surprised the Wii hasn't been hit hard on crossfire...
No, being realistic is not melodrama.
Fact is, Sony isn't going anywhere, saying otherwise is just being silly. Even if I did think things were going south, we're talking about Sony here.

And honestly, there were alot of things raised to respond to. Sorry if I stretched your reading capacity by actually bothering to put thought into what I was addressing.

Next time I'll break it up into more manageable, preppy lego pieces for you.

LeonJ wrote
It's just a pissing content.

In fact the news article is rubbish as well. I don't know they bother to post stuff like this other then to generate threads like this full of angry bitter people defending their console's rights. It's not news, it's just gaming tabloids.

@ Windburn - I wasn't saying 'I like Pie' to you either dude, look at the post ABOVE yours. It has pie related material.
Sorry Leon, I'm just skimming the thread from work, and had that thread open for a bit when I wrote up my post. For the record, I actually enjoy your posts, at least you have something to say.
2 years ago
Tis cool, I was trying to work out why you got so angry. I thought it was because you don't like pie.
2 years ago
LeonJ wrote
Tis cool, I was trying to work out why you got so angry. I thought it was because you don't like pie.
Hehe my response was actually pretty short at first, then a few quick ninja edits later it developed into a post mainly responding to ?oe?oe.

Unfortunately your pie comment got stuck there icon_razz.gif

I guess my main point of contention is I seem to do alot of defending criticisms the PS3 receives from alot of people. And usually all that is needed is a solid dosage of reality, as people do get carried away very quickly where the PS3 is concerned.

In fact, I don't recall ever once jumping on board a xbox360 thread and making snide comments, like some people do each time the PS3 makes news. It's just getting rather stale trying to support the PS3 whipping boy.

What's even stranger about the whole business is that I'm the first person to call out the PS3's downsides. But sometimes, just sometimes, they do stuff that I can actually agree with.

I think if people actually looked at the substance of my posts and not just the subject, they'll see that I try to post thoughts I actually believe are valid.
2 years ago
Windburn wrote
?oe?oe wrote
Well let me explain my laughter, since it did emphasise your point of my point. Here you say this this thread attracts the Xbots then you write a wall of text full of positive Sony stuff, and that isn't melodramatic?

These threads end up stalemated anyway. But I am surprised the Wii hasn't been hit hard on crossfire...
No, being realistic is not melodrama.
Fact is, Sony isn't going anywhere, saying otherwise is just being silly. Even if I did think things were going south, we're talking about Sony here.

And honestly, there were alot of things raised to respond to. Sorry if I stretched your reading capacity by actually bothering to put thought into what I was addressing.

Next time I'll break it up into more manageable, preppy lego pieces for you.
I laughed again... I wasn't going to call you a fanboy before but now...? Go back and read your rant again, and maybe then we can play lego together. I'm just a spectator here.

Edit: v Hypocrite much?

Edit2: Can't take it on the chin I see. I know I haven't actually contributed to this thread, so don't attack me with all of your 'points' to things I haven't said. You are contradicting yourself even more.
2 years ago
?oe?oe wrote
I laughed again... I wasn't going to call you a fanboy before but now...? Go back and read your rant again, and maybe then we can play lego together. I'm just a spectator here.
Call me what you like, that's your prorogative icon_smile.gif
Just toughen up a bit more for when I bite back, especially now that I've seen you don't take it on the chin.

This IS all funny to me though, as I'm actually more a PC gamer than anything else and I actually like the 360 too. I was 50/50 swaying one way to the other when I bought my PS3, and really it was the blu ray player that decided me. Sometimes I've regretted it (especially when graphics comparisons pop up), but overall I'm happy.

These threads that pop up from time to time DO cast doubt on a big chunk of the 360s userbase though. You're all so damn hostile. I can't put my finger on why though.

Edit: And yes, if you're going to reply to my post by being a hostile smartarse and not actually considering it (or writing anything worth reading), I'm going to tear you a new one. Quite simply, you're wasting my time, and I don't appreciate that.
2 years ago
Phreakuency wrote
My PS3 (bought on day 1) has been fine and so has the one we use in store for 8 hours a day.
My PS3, bought a bit over a year ago, doesn't work at all, despite almost never being used. The blu ray drive gave up and no longer reads discs, and when I tried to update to the latest firmware at the time (the one that gave copy paste icon_rolleyes.gif ) it got 'stuck' in a neverending upgrade-fail-upgrade-fail cycle. It's now gathering dust because I can't be bothered forking out $300 to get it fixed since my 3 year old 360 works just fine.

The PS3 isn't invincible, it does indeed fail. And the cost to repair it is significantly higher than the 360, which is an even bigger kick in the gut...
2 years ago
^ er $350 sir.
2 years ago
Mr Waffle wrote
Phreakuency wrote
My PS3 (bought on day 1) has been fine and so has the one we use in store for 8 hours a day.
Good for you. My PS3, bought a bit over a year ago, doesn't work at all, despite almost never being used. The blu ray drive gave up and no longer reads discs, and when I tried to update to the latest firmware at the time (the one that gave copy paste icon_rolleyes.gif ) it got 'stuck' in a neverending upgrade-fail-upgrade-fail cycle. It's now gathering dust because I can't be bothered forking out $300 to get it fixed since my 3 year old 360 works just fine.
Ohh, I forgot to respond to Itachi's comments along the same vein.

Yeah, it totally sucks when something goes wrong with any system (I'm surprised I can even look at my PC after all the headaches it's caused me over the years) and no one's saying that any system is completely without its problems. I do empathise with you guys, because it totally drains any willingness to bother with that product again. I've forked out tens of thousands over the years repairing and replacing my PC.

But when this whole article is based on an overarching figure, then it's pretty fair to look at overall figures as to failure rates too.

And Phreakuency is entirely correct in that his experience (and incidentally, mine) are the norm for the PS3 - failure rate comparisons can't even begin to be made they're so drastically skewed against MS.
2 years ago
I don't understand how the failure rate has anything to do with the price. If we are trying to justify the $400 on the fact it's a *safer* bet then that's incorrect. You get 3 years warrenty with your 360 as opposed to 1. So if we are playing the numbers game, it's probably about even.

The real reason Sony aren't dropping the price is -



i.e. they are still bleeding money.

Also, from good old destructoid:

Quote
I am officially sick and tired of the "ten year" excuse. It's not ten years from now. It's the year 2009. Shut up and drop the price, raise the price, do anything, so long as it's not spouting more ridiculous horsesh*t.
*claps loudly*
2 years ago
Andy, did you actually read what I wrote? Or did you instinctively neg me?
2 years ago
So many armchair experts predicting how sony will fail just like so many armchair experts who predicted the wii would fail. icon_rolleyes.gif

Why not enjoy your games and leave the business decisions to the executives?

Edit: I also don't get the eagerness to pounce on supposed bad news. I have a wii and a ps3, but I don't feel the need to lash out at the xbox because I feel it is a good system that is great value for money. Obviously, however, I choose these systems because I feel the benefits outweigh the costs, which is a decision for each customer to make.
2 years ago
Where is everyone getting this $400 price difference from?

Its nowhere near a $400 price difference.

The standard price for a 60GB 360 is around the $400 - $460 mark, depending on deals/game bundles. Then there is online and battery packs etc. Add another $100 for those and you're looking at around $500 - $560 (more if you want wireless) for the 360 to go online etc.

The PS3 retails for around $648 - $680 with game bundles, then there is no extra costs (apart from the headset and games) to game and go online etc. You don't need to pay for batteries etc.

I know you can the basic 360 console for around $300, but thats the basics, eg no online capibitilites etc.

But if you want to do a serious comparision of 2 similar consoles, it would be the 60GB 360 and the 80GB PS3 and there is only roughly around a $100 - $120 price difference between those. $100 more isn't much for all the extra features you get on PS3.

So stop this $400 price difference bull.
2 years ago
That reminds me of Sony's price structure attack on everyone:



So much funny.
2 years ago
Yeah but that's not what the mums and dads see when they're shopping for their kids. Alright, Xbox 360 - $298 vs Playstation 3 - $698 = $400 difference, $400 that could be used on paying off the credit card or day to day expenses. It shouldn't be an argument about value for money in a 360 vs PS3 debate, it's an argument about a price for the PS3 which is appealing to the general public. If they lose a few (more) $ on hardware sales they'll be making more on software sales, and have the install base there to generate more money in the future.
2 years ago
Wow ANDY sounds like Trent! I need to look at the BIGGER picture, I see, that's where I went wrong. It's infectious! You are getting into specific bundle talk, whoa, too technical for me. I can really save $52 to $20 hey. Amazing.

...

Main point we are discussing here is - entry level. Man wants to play game he saw on TV. Looks at PS3 price, can get the same game on 360 paying $400 less for the system. Man buys 360.

It's all a nice little circle of hate. Activision comments a few weeks ago comes around to this very topic. Maybe we can join this thread and that one.
2 years ago
I wish I could have whatever Sony's management's staff are on so I can be as delusional as them.
Phreakuency wrote
I still think a slim is coming but anyone whinging is a cheapskate. $700 is not much when you consider most of us have blown a lot more than $700 on a Wii and it's dust gathering games and accessories or have a 360 with a wireless network adapter, battery packs and Xbox Live subscription fees.

[1] The PS3 is the best value console out there if you intend to ever use it as:
- a bluray player ($400 seperately),

[2] - wirelessly connect online (+$150 for 360 add-on),

[3] - you never need to worry about batteries for the controllers (bluetooth FTW),

[4] - media functions like music, photo's, downloaded videos etc,

[5] - free online service ($100 a year for 360),

[6] - out of the box web browser and keyboard, mouse support,
Well here's a list of why your "best value console" points don't apply to everyone (based on my needs anyway)

1 - $170 actually, if you own a PC.

2 - PS3 doesn't connect at 5 GHz which renders the wireless useless for me icon_wink.gif

3 - Most people have rechargeable batteries, the official ones are like $20 and you can keep a stack load of them and replace them on the fly without having to plug the controller back in to recharge. Nor do you need to send the controller in for a week or more when the battery dies.

4 - The Wii and Xbox 360 does this as well (my house also has an TV that does it far better than all three)

5 - Xbox Live is $70 for a year officially, I've been able to get it for $20 at sales at KMart, Target, etc.

6 - I have a PC, Notebook, mobile phone and iPod that can do that too. Big deal.
2 years ago
PALGN wrote
Instead, Tretton suggested that people should think like Sony are
It's interesting how Sony want customers to think like the company. As opposed to Sony trying to think like the customer, in order to please them.
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