But that's not quite the end of the story. Concerned that the company could be seen as arrogant and out of touch thanks to Kutaragi's candid views, the blog immediately contacted Sony itself for an explanation of the comment, and a reply was swift. "[Sony] told us that what Ken will have meant is that, while they have a great deal of respect for the 'competition', they have always worked to their own business plan," said the blog. "In essence, regardless of what anyone else does, they'll be sticking to their original plan where PS3 is concerned and won't be changing things, just because company A does this, or company B does that."
Of course, it's not the first time that the Sony boss has been so dismissive of the competition, and it appears that Kutaragi is just as apathetic when it comes to the negative press that has shadowed the PS3 since E3. "It always happens," reflected Kutaragi when asked by Three Speech to comment on the downbeat news stories of the last five months. "When we released the PlayStation and even the PlayStation 2, I didn't see any favourable articles. "Press coverage always said 'PlayStation will fail,' or 'We have lost our momentum,' and blah blah blah. But we have lots of passion and confidence in both the PlayStation 3 hardware, and the software titles being produced for it."

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