Choices UK's head of games Martin Baxter brings up the conservative contingent, asking for a price cut before Q4, but also asking that it not happen now. Explaining why, he said, "I think the bundle will be enough to keep sales going in the short term, although ultimately a strong line-up of software and a price drop pre-Christmas would be key to trading through the peak period."
To make it clear that he's still on Sony's side, he also added, "But our sales have more than doubled since the new Starter Pack was introduced. I think the value added message is a strong one and a price drop at this stage would not be the best move as this may send a negative message to the customers out there."
On the other hand, Duncan Cross, head of games at supermarket giant Asda, was keen on an immediate cut to help the PlayStation 3 fill its potential. Explaining, he said, "I think for us and for Asda’s customers there’s no doubt that we’d like to have seen some price movement on PS3. The US have got a cut and we’ve got the games bundle but it’s just not the same. I think the console needs an extra something to really get it up to full speed."
Realistically speaking, it's only a matter of time until Sony drops UK pricing. Of course, there's also a big difference to most gamers between a price drop occurring this year or late next year. How long will the bundle last as Sony's primary PlayStation 3 offer? Only Sony knows, but if retailers have their way, it looks like the answer's probably, "not for long."
...hopefully 
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