Simpsons executive producer Matt Selman explained how it all started: "The game begins with Bart wanting to play a game called Grand Theft Scratchy. Of course this is a parody of Grand Theft Auto. And Marge immediately takes it away from him. She tries to clean up the town and stop the game from being distributed in Springfield because Marge is against video game violence. She uses horrific violence to stop video game violence... in a video game."
He continued; "That's called irony. The people who make Grand Theft Auto - they spazzed out like little babies."
Rockstar are known for doing some tongue-in-cheek parodies of their own, so when they made an issue over The Simpsons Game, it came as a surprise to pretty much everyone. In a recent interview with CVG, lead designer Greg Rizzer said "I was always under the impression that when you do parody, it's a sign of respect... If we make fun of Grand Theft Auto, we're not going to hurt the sales of Grand Theft Auto..."

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